One of my primary responsibilities was managing the @legendthebigfoot Instagram account. I was responsible for publishing content, writing copy, engaging with the community, brainstorming content concepts, identifying TikTok trends, and capturing live content at events. In many ways, I acted as the account manager, overseeing the content from ideation through execution.

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The account itself had previously been created for the World Athletics Oregon22 Championships, but I was tasked with relaunching it under TrackTown USA. This gave me the opportunity to establish a fresh brand voice and content strategy while maintaining the recognizable personality of Legend. One of the most interesting challenges was learning how to tell stories from the perspective of a mascot rather than an organization or athlete. Every post had to feel playful, authentic, and true to the character while still supporting TrackTown's broader marketing goals.